{"id":1837,"date":"2023-03-30T14:24:08","date_gmt":"2023-03-30T18:24:08","guid":{"rendered":"https:\/\/www.cocoapp.com\/the-sms-regulations-of-each-country\/"},"modified":"2024-02-08T15:11:24","modified_gmt":"2024-02-08T20:11:24","slug":"the-sms-regulations-of-each-country","status":"publish","type":"post","link":"https:\/\/www.cocoapp.com\/en\/the-sms-regulations-of-each-country\/","title":{"rendered":"The SMS regulations of each country"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfty0sn4-e831c6ff1567b6c1b99407fdd422e0e5\">\n.avia-image-container.av-lfty0sn4-e831c6ff1567b6c1b99407fdd422e0e5 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lfty0sn4-e831c6ff1567b6c1b99407fdd422e0e5 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lfty0sn4-e831c6ff1567b6c1b99407fdd422e0e5 av-styling- avia-align-center  avia-builder-el-0  el_before_av_heading  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-2073 avia-img-lazy-loading-not-2073 avia_image ' src=\"https:\/\/www.cocoapp.com\/wp-content\/uploads\/2023\/04\/La-reglementation-de-chaque-pays-au-niveau-du-SMS.png\" alt='La r\u00e8glementation de chaque pays au niveau du SMS' title='La r\u00e8glementation de chaque pays au niveau du SMS'  height=\"1050\" width=\"2000\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.cocoapp.com\/wp-content\/uploads\/2023\/04\/La-reglementation-de-chaque-pays-au-niveau-du-SMS.png 2000w, https:\/\/www.cocoapp.com\/wp-content\/uploads\/2023\/04\/La-reglementation-de-chaque-pays-au-niveau-du-SMS-300x158.png 300w, https:\/\/www.cocoapp.com\/wp-content\/uploads\/2023\/04\/La-reglementation-de-chaque-pays-au-niveau-du-SMS-1030x541.png 1030w, https:\/\/www.cocoapp.com\/wp-content\/uploads\/2023\/04\/La-reglementation-de-chaque-pays-au-niveau-du-SMS-768x403.png 768w, https:\/\/www.cocoapp.com\/wp-content\/uploads\/2023\/04\/La-reglementation-de-chaque-pays-au-niveau-du-SMS-1536x806.png 1536w, https:\/\/www.cocoapp.com\/wp-content\/uploads\/2023\/04\/La-reglementation-de-chaque-pays-au-niveau-du-SMS-1500x788.png 1500w, https:\/\/www.cocoapp.com\/wp-content\/uploads\/2023\/04\/La-reglementation-de-chaque-pays-au-niveau-du-SMS-705x370.png 705w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfty1esv-2ce1c26bb409b3b2d862d69541b221e5\">\n#top .av-special-heading.av-lfty1esv-2ce1c26bb409b3b2d862d69541b221e5{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-lfty1esv-2ce1c26bb409b3b2d862d69541b221e5 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lfty1esv-2ce1c26bb409b3b2d862d69541b221e5 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lfty1esv-2ce1c26bb409b3b2d862d69541b221e5 av-special-heading-h2  avia-builder-el-1  el_after_av_image  el_before_av_hr '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >The SMS regulations of each country<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2slag5-6063d0796e858b727fb1b7302361c02d\">\n#top .hr.hr-invisible.av-2slag5-6063d0796e858b727fb1b7302361c02d{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-2slag5-6063d0796e858b727fb1b7302361c02d hr-invisible  avia-builder-el-2  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-lfty1szp-e0ae70ce169830845bff7b6c214d5708 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>SMS is one of the most effective and affordable marketing tools of the moment. Moreover, more and more companies are now using it to retain their customers. However, the use of this means of communication for commercial purposes is subject to regulations that vary from country to country.<br \/>\nHere are some of them:<\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2mrckt-3c5776e472082ff7e1fb43cf6cf69336\">\n#top .hr.hr-invisible.av-2mrckt-3c5776e472082ff7e1fb43cf6cf69336{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-2mrckt-3c5776e472082ff7e1fb43cf6cf69336 hr-invisible  avia-builder-el-4  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-lfty5plw-704d77deacda3fa12d8f18bb39d9177b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Canada&#8217;s SMS Regulations<\/p>\n<p>The regulations for commercial SMS in Canada are as follows:<\/p>\n<ul>\n<li>Advertisers must obtain consent from customers (with supporting evidence) before sending them commercial text messages. The agreement can be explicit via a form or implicit and therefore automatic following a 2-year collaboration with the recipients, provided that the latter have not exercised their right of opposition.<\/li>\n<li>Advertisers should make it easy for recipients to unsubscribe from the SMS campaign and notify them every time they are sent.<\/li>\n<\/ul>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8x119-274466849ca08c5d6a608ba25ee54061\">\n#top .hr.hr-invisible.av-8x119-274466849ca08c5d6a608ba25ee54061{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-8x119-274466849ca08c5d6a608ba25ee54061 hr-invisible  avia-builder-el-6  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-lfty7piz-fd87b915bef0bd371a72aa217d562c09 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>French regulations<\/h3>\n<p>Here are the regulations in force concerning the use of commercial SMS in France. These are stricter:<\/p>\n<ul>\n<li>The advertiser must obtain the consent of the customer (or prospect) via a written form or online before sending him commercial SMS.<\/li>\n<li>The client must be able to easily identify the sender as well as the subject of the message.<\/li>\n<li>Any SMS for commercial purposes must contain a mention allowing the customer to exercise his right of opposition to this type of message at the end.<\/li>\n<li>Commercial SMS must only be sent between 8 a.m. and 8 p.m. on weekdays and is prohibited on public holidays and Sundays.<\/li>\n<li>Advertisers have a responsibility and obligation to ensure the protection of recipients&#8217; data.<\/li>\n<\/ul>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-288kd1-94f379ba44fcb795ac6cec0c329f4661\">\n#top .hr.hr-invisible.av-288kd1-94f379ba44fcb795ac6cec0c329f4661{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-288kd1-94f379ba44fcb795ac6cec0c329f4661 hr-invisible  avia-builder-el-8  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-lfty8pv3-ff4c5386cd55dc570148b0774fd10eb5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Regulations in the United States<\/h3>\n<p>Learn more about U.S. regulations for commercial SMS:<\/p>\n<ul>\n<li>The sender must obtain the written and explicit consent of the customer via a keyword by message, a written or online form or a pop-up before sending him commercial SMS.<\/li>\n<li>The customer must be allowed to request to no longer receive this type of message and the sender must inform him of this right with each SMS. The procedure for unsubscribing must also be systematically indicated.<\/li>\n<li>The customer must have explicit parental consent before collecting a minor&#8217;s contact details and sending them commercial SMS. Also, consent must be renewed at the slightest change in the company&#8217;s privacy policy.<\/li>\n<\/ul>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-20wmth-63330ba07e5c71815fac798680ad93bc\">\n#top .hr.hr-invisible.av-20wmth-63330ba07e5c71815fac798680ad93bc{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-20wmth-63330ba07e5c71815fac798680ad93bc hr-invisible  avia-builder-el-10  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-lftya5an-c4deab8566c30c9d4f1095d0c701993c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Regulations of Brazil<\/h3>\n<p>Here is Brazil&#8217;s legislation regarding commercial SMS:<\/p>\n<ul>\n<li>For example, it is not possible for a company to send SMS in Brazil from 9pm to 9am<\/li>\n<li>Obtaining the consent of the customer or prospect is mandatory before sending a commercial SMS.<\/li>\n<li>The advertiser must allow the customer to object to commercial SMS and indicate the procedure to follow to disable them at the end of each message sent.<\/li>\n<li>SMS related to termination of pregnancy are strictly prohibited, as abortion is not allowed in the country.<\/li>\n<\/ul>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1v511x-f3708065503eafd806411b6e3ad762f9\">\n#top .hr.hr-invisible.av-1v511x-f3708065503eafd806411b6e3ad762f9{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-1v511x-f3708065503eafd806411b6e3ad762f9 hr-invisible  avia-builder-el-12  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-lftyaj3i-2f90c6c9be19d02357cf473ab8b428d5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Conclusion<\/h3>\n<p>In the end, we note that there are 2 common rules concerning commercial SMS: the obligation to obtain the consent of customers before sending messages (OPT-IN) and the obligation to offer an unsubscribe option each time (OPT-OUT).<\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1tc7px-aa02e3db6e899c8b870afe3be5ae4186\">\n#top .hr.hr-invisible.av-1tc7px-aa02e3db6e899c8b870afe3be5ae4186{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-1tc7px-aa02e3db6e899c8b870afe3be5ae4186 hr-invisible  avia-builder-el-14  el_after_av_textblock  el_before_av_social_share '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='av-social-sharing-box av-1lnc4l-0dca76b0732ec2ce82de6acbeb63ded8 av-social-sharing-box-circle  avia-builder-el-15  el_after_av_hr  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