{"id":2234,"date":"2023-09-26T14:09:46","date_gmt":"2023-09-26T18:09:46","guid":{"rendered":"https:\/\/www.cocoapp.com\/use-a-different-communication-tone-than-email-for-an-sms-campaign\/"},"modified":"2023-10-19T09:57:27","modified_gmt":"2023-10-19T13:57:27","slug":"use-a-different-communication-tone-than-email-for-an-sms-campaign","status":"publish","type":"post","link":"https:\/\/www.cocoapp.com\/en\/use-a-different-communication-tone-than-email-for-an-sms-campaign\/","title":{"rendered":"Use a different communication tone than email for an SMS campaign"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ln0kh36c-51ccf97b59f6499199bbf1075dbd00fd\">\n.avia-image-container.av-ln0kh36c-51ccf97b59f6499199bbf1075dbd00fd img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-ln0kh36c-51ccf97b59f6499199bbf1075dbd00fd .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-ln0kh36c-51ccf97b59f6499199bbf1075dbd00fd av-styling- avia-align-center  avia-builder-el-0  el_before_av_heading  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-2212 avia-img-lazy-loading-not-2212 avia_image ' src=\"https:\/\/www.cocoapp.com\/wp-content\/uploads\/2023\/09\/Ton-de-communication.png\" alt='Interface Cocoapp' title='Interface Cocoapp'  height=\"1050\" width=\"2000\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.cocoapp.com\/wp-content\/uploads\/2023\/09\/Ton-de-communication.png 2000w, https:\/\/www.cocoapp.com\/wp-content\/uploads\/2023\/09\/Ton-de-communication-300x158.png 300w, https:\/\/www.cocoapp.com\/wp-content\/uploads\/2023\/09\/Ton-de-communication-1030x541.png 1030w, https:\/\/www.cocoapp.com\/wp-content\/uploads\/2023\/09\/Ton-de-communication-768x403.png 768w, https:\/\/www.cocoapp.com\/wp-content\/uploads\/2023\/09\/Ton-de-communication-1536x806.png 1536w, https:\/\/www.cocoapp.com\/wp-content\/uploads\/2023\/09\/Ton-de-communication-1500x788.png 1500w, https:\/\/www.cocoapp.com\/wp-content\/uploads\/2023\/09\/Ton-de-communication-705x370.png 705w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-srbs42-c925a638a91f9a6dde4998967d428e31\">\n#top .av-special-heading.av-srbs42-c925a638a91f9a6dde4998967d428e31{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-srbs42-c925a638a91f9a6dde4998967d428e31 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-srbs42-c925a638a91f9a6dde4998967d428e31 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-srbs42-c925a638a91f9a6dde4998967d428e31 av-special-heading-h1  avia-builder-el-1  el_after_av_image  el_before_av_hr '><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Use a different communication tone than email for an SMS campaign<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-r3e2n6-49c1c024e9629ae379e8daf0aefbf06d\">\n#top .hr.hr-invisible.av-r3e2n6-49c1c024e9629ae379e8daf0aefbf06d{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-r3e2n6-49c1c024e9629ae379e8daf0aefbf06d hr-invisible  avia-builder-el-2  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-pfoidu-f92cfcbc81ef1912060bea9ea8c138c4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>In the dynamic landscape of modern marketing, the art of effective communication is constantly evolving. Certainly, good old emails continue to play a vital role. However, it is imperative to explore new alternatives to engage customers. This is essential to create a meaningful impact. Each solution brings its share of possibilities and innovations.<\/p>\n<p>For its part, the SMS campaign stands out as a powerful and direct method. It makes it possible to reach consumers with targeted messages. However, you need to use a different communication tone than email to implement an SMS campaign. Let&#8217;s take a closer look.<\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4yjile-42f48048b94580612c2ce86e3f8f6965\">\n#top .hr.hr-invisible.av-4yjile-42f48048b94580612c2ce86e3f8f6965{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-4yjile-42f48048b94580612c2ce86e3f8f6965 hr-invisible  avia-builder-el-4  el_after_av_textblock  el_before_av_heading '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ln0l2c3k-8b327bd95c0c7c6deed88284d1a7b4f8\">\n#top .av-special-heading.av-ln0l2c3k-8b327bd95c0c7c6deed88284d1a7b4f8{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-ln0l2c3k-8b327bd95c0c7c6deed88284d1a7b4f8 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-ln0l2c3k-8b327bd95c0c7c6deed88284d1a7b4f8 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-ln0l2c3k-8b327bd95c0c7c6deed88284d1a7b4f8 av-special-heading-h2  avia-builder-el-5  el_after_av_hr  el_before_av_hr '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >What is an SMS campaign?<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ln0l8spg-4b45a30b69b7e9cb28cbfec775ce7874\">\n#top .hr.hr-invisible.av-ln0l8spg-4b45a30b69b7e9cb28cbfec775ce7874{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-ln0l8spg-4b45a30b69b7e9cb28cbfec775ce7874 hr-invisible  avia-builder-el-6  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-mbel4i-8162edc3351edc3ff8814d690d1b1bd9 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>This marketing strategy involves the targeted sending of short text messages. These contain a maximum of 160 characters. Each &#8220;text&#8221; will address a specific group of recipients.<\/p>\n<p>SMS campaigns are used by businesses and organizations for a variety of reasons:<\/p>\n<ul>\n<li>Communicate with customers;<\/li>\n<li>Promote offers;<\/li>\n<li>Disseminate important information;<\/li>\n<li>Gather feedback;<\/li>\n<li>Follow-up with prospects or former customers&#8230;<\/li>\n<\/ul>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2ksgc2-78c3ddf9750fd75c41cc7b5c05c2a079\">\n#top .hr.hr-invisible.av-2ksgc2-78c3ddf9750fd75c41cc7b5c05c2a079{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-2ksgc2-78c3ddf9750fd75c41cc7b5c05c2a079 hr-invisible  avia-builder-el-8  el_after_av_textblock  el_before_av_heading '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ln0lbl0m-bdc4ce844853e4f029184f372d8edf02\">\n#top .av-special-heading.av-ln0lbl0m-bdc4ce844853e4f029184f372d8edf02{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-ln0lbl0m-bdc4ce844853e4f029184f372d8edf02 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-ln0lbl0m-bdc4ce844853e4f029184f372d8edf02 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-ln0lbl0m-bdc4ce844853e4f029184f372d8edf02 av-special-heading-h2  avia-builder-el-9  el_after_av_hr  el_before_av_hr '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >What tone should you use for an SMS campaign?<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4djrsy-59aa5376d74bf6423884d491858f4fd5\">\n#top .hr.hr-invisible.av-4djrsy-59aa5376d74bf6423884d491858f4fd5{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-4djrsy-59aa5376d74bf6423884d491858f4fd5 hr-invisible  avia-builder-el-10  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-iw5uwi-402e4924bbb2b81d59f6cd653163d1a2 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>With an SMS campaign, you can send important notifications, product updates, exclusive promotions. It&#8217;s even possible to provide real-time customer support. As for the tone to use, it will be overall less stuffy and shorter compared to an email. Here are some tones you can adopt depending on the target audience:<\/p>\n<ul>\n<li>Friendly or personalized, to get closer to the recipient;<\/li>\n<li>Formal and courteous, for institutional messages;<\/li>\n<li>Humorous or mysterious, to attract attention;<\/li>\n<li>Informative, to communicate important data;<\/li>\n<li>Urgent, to incite immediate action;<\/li>\n<li>Rewarding, to reward;<\/li>\n<li>Educational, to explain or advise;<\/li>\n<li>Committing, to encourage participation;<\/li>\n<li>Attractive, to advertise.<\/li>\n<\/ul>\n<p>In any case, conciseness is always in order. Always get straight to the point as you only have a few characters to communicate. And make sure you respect the rules of confidentiality and consent when sending SMS.<\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-398302-33e0064a980de4a129fdee0cf66180a4\">\n#top .hr.hr-invisible.av-398302-33e0064a980de4a129fdee0cf66180a4{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-398302-33e0064a980de4a129fdee0cf66180a4 hr-invisible  avia-builder-el-12  el_after_av_textblock  el_before_av_heading '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ln0ld3kz-c012ab15c1ac85d4d3241efdb26d4adb\">\n#top .av-special-heading.av-ln0ld3kz-c012ab15c1ac85d4d3241efdb26d4adb{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-ln0ld3kz-c012ab15c1ac85d4d3241efdb26d4adb .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-ln0ld3kz-c012ab15c1ac85d4d3241efdb26d4adb .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-ln0ld3kz-c012ab15c1ac85d4d3241efdb26d4adb av-special-heading-h2  avia-builder-el-13  el_after_av_hr  el_before_av_hr '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >What are the different ways to optimize an SMS campaign?<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ln0lh4b4-a642d1b5aa87e0405296eb28f11d2599\">\n#top .hr.hr-invisible.av-ln0lh4b4-a642d1b5aa87e0405296eb28f11d2599{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-ln0lh4b4-a642d1b5aa87e0405296eb28f11d2599 hr-invisible  avia-builder-el-14  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-ln0ldi8w-f0893e50f771c7b13611c6e81d621be0 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>1.\u00a0\u00a0\u00a0\u00a0\u00a0 SMS Marketing Platforms<\/h3>\n<p>Using platforms that specialize in SMS marketing is an effective and convenient way to reach your customers. You can send bulk messages to a large list of contacts with just a few clicks.<\/p>\n<p>They also offer interesting features:<\/p>\n<ul>\n<li>Contact management to segment your audience according to various criteria (geographical location, purchasing preferences, age group&#8230;);<\/li>\n<li>Creation of mailing lists to send messages to targeted groups;<\/li>\n<li>Personalization of messages by including the recipient&#8217;s name, making the SMS more personal and engaging;<\/li>\n<li>Provides detailed reports on open and click rates, allowing you to evaluate the effectiveness of your campaign and make adjustments if necessary.<\/li>\n<\/ul>\n<h3>2.\u00a0\u00a0\u00a0\u00a0\u00a0 Social Media<\/h3>\n<p>Use your social media accounts to announce sign-up for your SMS campaigns. This association can create a viral effect, as users will potentially share your offers with friends and family.<\/p>\n<h3>3.\u00a0\u00a0\u00a0\u00a0\u00a0 Online Advertisements<\/h3>\n<p>You can embed calls to action to get users to sign up for your SMS campaigns in your online ads. Let&#8217;s take the example of serving ads on platforms such as Facebook or Google Ads. Add a clear incentive to text a specific number to receive exclusive information or special offers. Make sure the registration process is simple and transparent.<\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-hhnnnm-c2a62fe3bd61bd03cb5621851b600c3d\">\n#top .hr.hr-invisible.av-hhnnnm-c2a62fe3bd61bd03cb5621851b600c3d{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-hhnnnm-c2a62fe3bd61bd03cb5621851b600c3d hr-invisible  avia-builder-el-16  el_after_av_textblock  el_before_av_social_share '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='av-social-sharing-box av-fzx2le-3a4d63b82ceade3f84069c43873d967e av-social-sharing-box-circle  avia-builder-el-17  el_after_av_hr  el_before_av_hr  av-social-sharing-box-color-bg av-social-sharing-box-same-width'><div class=\"av-share-box\"><h5 class='av-share-link-description av-no-toc '>Share this post<\/h5><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link av-social-link-facebook avia_social_iconfont' ><a target=\"_blank\" 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id='element_avia_1_1'><label for=\"avia_1_1\">First name<\/label> <input name=\"avia_1_1\" class=\"text_input \" type=\"text\" id=\"avia_1_1\" value=\"\" \/><\/p><p class='  form_element form_element_half' id='element_avia_2_1'><label for=\"avia_2_1\">Name <abbr class=\"required\" title=\"required\">*<\/abbr><\/label> <input name=\"avia_2_1\" class=\"text_input is_empty\" type=\"text\" id=\"avia_2_1\" value=\"\" \/><\/p><p class='  first_form  form_element form_fullwidth' id='element_avia_3_1'><label for=\"avia_3_1\">Email <abbr class=\"required\" title=\"required\">*<\/abbr><\/label> <input name=\"avia_3_1\" class=\"text_input is_email\" type=\"text\" id=\"avia_3_1\" value=\"\" \/><\/p><p class='  first_form  form_element form_fullwidth' id='element_avia_4_1'><label for=\"avia_4_1\">Subject <abbr class=\"required\" title=\"required\">*<\/abbr><\/label> <input name=\"avia_4_1\" class=\"text_input is_empty\" type=\"text\" id=\"avia_4_1\" value=\"\" \/><\/p><p class='  first_form  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Here are some tones you can adopt depending on the target audience:<\/p>\n","protected":false},"author":1,"featured_media":2212,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-2234","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cocoapp-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Use a different communication tone than email for an SMS campaign - Cocoapp<\/title>\n<meta name=\"description\" content=\"What tone should you use for an SMS campaign? Here are some tones you can adopt depending on the target audience:\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cocoapp.com\/en\/use-a-different-communication-tone-than-email-for-an-sms-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Use a different communication tone than email for an SMS campaign - Cocoapp\" \/>\n<meta property=\"og:description\" content=\"What tone should you use for an SMS campaign? 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