{"id":2523,"date":"2023-12-13T15:41:09","date_gmt":"2023-12-13T20:41:09","guid":{"rendered":"https:\/\/www.cocoapp.com\/?p=2523"},"modified":"2023-12-13T15:41:09","modified_gmt":"2023-12-13T20:41:09","slug":"the-benefits-of-a-custom-sms-system-for-municipalities-and-government-agencies","status":"publish","type":"post","link":"https:\/\/www.cocoapp.com\/en\/the-benefits-of-a-custom-sms-system-for-municipalities-and-government-agencies\/","title":{"rendered":"The benefits of a custom SMS system for municipalities and government agencies"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-vuipae-ec4c47402c60854726951630124c24a7\">\n.avia-image-container.av-vuipae-ec4c47402c60854726951630124c24a7 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-vuipae-ec4c47402c60854726951630124c24a7 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-vuipae-ec4c47402c60854726951630124c24a7 av-styling- avia-align-center  avia-builder-el-0  el_before_av_heading  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-2528 avia-img-lazy-loading-not-2528 avia_image ' src=\"https:\/\/www.cocoapp.com\/wp-content\/uploads\/2023\/12\/Les-avantages-dun-systeme-SMS-sur-mesure-pour-les-municipalites-et-organismes-gouvernementaux.png\" alt='Interface Cocoapp' title='Interface Cocoapp'  height=\"525\" width=\"1000\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.cocoapp.com\/wp-content\/uploads\/2023\/12\/Les-avantages-dun-systeme-SMS-sur-mesure-pour-les-municipalites-et-organismes-gouvernementaux.png 1000w, https:\/\/www.cocoapp.com\/wp-content\/uploads\/2023\/12\/Les-avantages-dun-systeme-SMS-sur-mesure-pour-les-municipalites-et-organismes-gouvernementaux-300x158.png 300w, https:\/\/www.cocoapp.com\/wp-content\/uploads\/2023\/12\/Les-avantages-dun-systeme-SMS-sur-mesure-pour-les-municipalites-et-organismes-gouvernementaux-768x403.png 768w, https:\/\/www.cocoapp.com\/wp-content\/uploads\/2023\/12\/Les-avantages-dun-systeme-SMS-sur-mesure-pour-les-municipalites-et-organismes-gouvernementaux-705x370.png 705w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lq47ls1a-3f450b36fd3dfae8d3fa85bf3b2a2516\">\n#top .av-special-heading.av-lq47ls1a-3f450b36fd3dfae8d3fa85bf3b2a2516{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-lq47ls1a-3f450b36fd3dfae8d3fa85bf3b2a2516 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lq47ls1a-3f450b36fd3dfae8d3fa85bf3b2a2516 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lq47ls1a-3f450b36fd3dfae8d3fa85bf3b2a2516 av-special-heading-h2  avia-builder-el-1  el_after_av_image  el_before_av_hr '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >The benefits of a custom SMS system for municipalities and government agencies<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-uglahy-8a6a53bbf6797c4576c447f949416f93\">\n#top .hr.hr-invisible.av-uglahy-8a6a53bbf6797c4576c447f949416f93{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-uglahy-8a6a53bbf6797c4576c447f949416f93 hr-invisible  avia-builder-el-2  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-lq47m0tt-e537bd927b7e0ebe53033054a204e79f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Communicating urgent or important information is an ongoing challenge for municipalities and government agencies. It is a true pillar for effective governance that contributes to public safety. It is also a guarantee of citizens&#8217; trust. The choice of channel is therefore crucial. SMS remains one of the most effective one.<\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-tlsr3a-eeab223843cb79c3231fac878b3ac0c0\">\n#top .hr.hr-invisible.av-tlsr3a-eeab223843cb79c3231fac878b3ac0c0{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-tlsr3a-eeab223843cb79c3231fac878b3ac0c0 hr-invisible  avia-builder-el-4  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-lq47mngb-5cfb9164c608b38bbfcacee4ce9d721f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Fast and direct communication with SMS<\/h2>\n<p>An SMS system offers greater speed when it comes to broadcasting. The transmission is instantaneous and the recipients receive the message in a matter of seconds. This makes it a tool of choice for conveying urgent information to citizens.<\/p>\n<h2>Universal accessibility<\/h2>\n<p>Telephones are, to this day, one of the most widespread means of communication in the world. In 2020, nearly 9 in 10 people owned a smartphone in Canada. It is certainly a great way for governments to send a message to reach the public. The various local operators are making efforts to cover as many areas as possible, even in remote locations.<\/p>\n<h2>A high open rate<\/h2>\n<p>Usually, we open our inbox as soon as we receive a text message. This is not necessarily the case when we receive an email. This responsiveness makes SMS a particularly effective way to convey an urgent or important message. The chances of recipients reading it are very high. Governments can then exploit this channel to ensure maximum readability of messages.<\/p>\n<h2>Customizable messages<\/h2>\n<p>It is very easy to customize a SMS to the specific needs of a municipality. Several elements can be adapted depending on the targets and the context:<\/p>\n<ul>\n<li>The content of the message<\/li>\n<li>Frequency<\/li>\n<li>Form<\/li>\n<\/ul>\n<p>For example, managers can customize tax payment reminders or information about local events. In this context, they will take into account the targeted geographical areas or the linguistic specificities of the recipients.<\/p>\n<h2>Interaction made easy<\/h2>\n<p>With SMS, citizens can respond to messages sent by local authorities. If governments are looking for feedback, conducting a survey, this channel is effective in getting the opinions of the targets quickly. As the opening rate is higher, there are likely to be more responses from the population.<\/p>\n<h2>Simplified tracking and management<\/h2>\n<p>The tools to track and manage SMS systems are simple to use. Using this software, governments can measure the impact of SMS by providing different information such as the number of messages sent or the response rate. In this way, it is possible to determine the effectiveness of the communication campaign. Authorities can then adjust future campaigns and improve them to reach more targets.<\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-rsg7qe-8cab51109198995f821dda9e690fb968\">\n#top .hr.hr-invisible.av-rsg7qe-8cab51109198995f821dda9e690fb968{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-rsg7qe-8cab51109198995f821dda9e690fb968 hr-invisible  avia-builder-el-6  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-jkbul2-c035f5bfaf1e300d39b5241d7cd768ac '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Tailor-made SMS campaigns with us<\/h2>\n<p>At Cocoapp, we provide a powerful tool to manage SMS communications. A useful channel for governments to convey messages to citizens. Along with the Internet and social media, good old-fashioned mobile messaging is still universal, fast and offers a high response rate.<\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-gs6ix2-b2ba855ca254693180a932ed31cb4164\">\n#top .hr.hr-invisible.av-gs6ix2-b2ba855ca254693180a932ed31cb4164{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-gs6ix2-b2ba855ca254693180a932ed31cb4164 hr-invisible  avia-builder-el-8  el_after_av_textblock  el_before_av_social_share '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='av-social-sharing-box av-fe8op2-28863a340f8132f9b9687bf4e60125a7 av-social-sharing-box-circle  avia-builder-el-9  el_after_av_hr  el_before_av_hr  av-social-sharing-box-color-bg av-social-sharing-box-same-width'><div class=\"av-share-box\"><h5 class='av-share-link-description av-no-toc '>Share this post<\/h5><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link 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municipalities and government agencies. <\/p>\n","protected":false},"author":1,"featured_media":2528,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-2523","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cocoapp-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The benefits of a custom SMS system for municipalities and government agencies - Cocoapp<\/title>\n<meta name=\"description\" content=\"Communicating urgent or important information is an ongoing challenge for municipalities and government agencies. 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