{"id":2823,"date":"2024-09-24T16:04:38","date_gmt":"2024-09-24T20:04:38","guid":{"rendered":"https:\/\/www.cocoapp.com\/should-you-use-phone-companies-email-to-sms-gateways\/"},"modified":"2024-10-22T11:34:23","modified_gmt":"2024-10-22T15:34:23","slug":"should-you-use-phone-companies-email-to-sms-gateways","status":"publish","type":"post","link":"https:\/\/www.cocoapp.com\/en\/should-you-use-phone-companies-email-to-sms-gateways\/","title":{"rendered":"Should you use phone companies&#8217; email-to-SMS gateways?"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-uzu0zv-16254e1826f4665e5406130e4f8e521f\">\n.avia-image-container.av-uzu0zv-16254e1826f4665e5406130e4f8e521f img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-uzu0zv-16254e1826f4665e5406130e4f8e521f .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-uzu0zv-16254e1826f4665e5406130e4f8e521f av-styling- avia-align-center  avia-builder-el-0  el_before_av_heading  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-2814 avia-img-lazy-loading-not-2814 avia_image ' src=\"https:\/\/www.cocoapp.com\/wp-content\/uploads\/2024\/09\/es-passerelles-courriel-vers-SMS-des-operateurs-telephonique.png\" alt='Interface Cocoapp' title='Interface Cocoapp'  height=\"630\" width=\"1200\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.cocoapp.com\/wp-content\/uploads\/2024\/09\/es-passerelles-courriel-vers-SMS-des-operateurs-telephonique.png 1200w, https:\/\/www.cocoapp.com\/wp-content\/uploads\/2024\/09\/es-passerelles-courriel-vers-SMS-des-operateurs-telephonique-300x158.png 300w, https:\/\/www.cocoapp.com\/wp-content\/uploads\/2024\/09\/es-passerelles-courriel-vers-SMS-des-operateurs-telephonique-1030x541.png 1030w, https:\/\/www.cocoapp.com\/wp-content\/uploads\/2024\/09\/es-passerelles-courriel-vers-SMS-des-operateurs-telephonique-768x403.png 768w, https:\/\/www.cocoapp.com\/wp-content\/uploads\/2024\/09\/es-passerelles-courriel-vers-SMS-des-operateurs-telephonique-705x370.png 705w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-swuhcr-b8a7c9bce1f7a8903579dc37a2474f7b\">\n#top .av-special-heading.av-swuhcr-b8a7c9bce1f7a8903579dc37a2474f7b{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-swuhcr-b8a7c9bce1f7a8903579dc37a2474f7b .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-swuhcr-b8a7c9bce1f7a8903579dc37a2474f7b .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-swuhcr-b8a7c9bce1f7a8903579dc37a2474f7b av-special-heading-h2  avia-builder-el-1  el_after_av_image  el_before_av_hr '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Should you use phone companies\u2019 email-to-SMS gateways?  <\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-r24v0r-63ff42659760453ac79822a83986c299\">\n#top .hr.hr-invisible.av-r24v0r-63ff42659760453ac79822a83986c299{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-r24v0r-63ff42659760453ac79822a83986c299 hr-invisible  avia-builder-el-2  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-pf3iob-8561b6000cb8abf1643b86a0221d83c7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>There are many ways to send an SMS or e-mail campaign to your customers. However, it&#8217;s best to avoid the \u201cemail to SMS\u201d gateway. Why should you? In this article, we explain why.<\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-o52pm3-ec18b631461bb8ba6dc1eec6924faf54\">\n#top .hr.hr-invisible.av-o52pm3-ec18b631461bb8ba6dc1eec6924faf54{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-o52pm3-ec18b631461bb8ba6dc1eec6924faf54 hr-invisible  avia-builder-el-4  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-mf9x0r-de123febb1d3333f2eab76108407bec1 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Email to SMS gateways in a nutshell<\/h2>\n<p>Email-to-SMS gateways are services provided by phone companies. They allow you to send a text message from an email client using a specific email address. The email is automatically converted to an SMS. The text message is then sent to the specified mobile phone number.<\/p>\n<p>The content of the message is preserved in the SMS. However, there may be some length restrictions: usually 160 characters per message.<\/p>\n<p>In any case, these gateways are often used for the following purposes<\/p>\n<ul>\n<li>Automatic alerts<\/li>\n<li>Reminders<\/li>\n<li>Notifications from monitoring systems or services<\/li>\n<li>Any other communication that requires fast, reliable delivery to mobile phones.<\/li>\n<\/ul>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2d0bx7-43119e2c08c2bea4e6f27871ad1cce3c\">\n#top .hr.hr-invisible.av-2d0bx7-43119e2c08c2bea4e6f27871ad1cce3c{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-2d0bx7-43119e2c08c2bea4e6f27871ad1cce3c hr-invisible  avia-builder-el-6  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-m1gqe7n2-ad82acb3be167e1a669402114d150a38 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Why avoid using these gateways?<\/h2>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m1gqize3-d088fd7a236446704e86af182b347e2d\">\n#top .hr.hr-invisible.av-m1gqize3-d088fd7a236446704e86af182b347e2d{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-m1gqize3-d088fd7a236446704e86af182b347e2d hr-invisible  avia-builder-el-8  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-m1gqgxxu-585701013b6cc8cf8e105ea8230a5641 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Limited content<\/h3>\n<p>First, as mentioned above, SMS messages are limited to 160 characters. If the email exceeds this length, it may be truncated. It can be sent multiple times. This can make the message difficult for the recipient to understand.<\/p>\n<h3>Incompatible elements<\/h3>\n<p>In addition, emails can contain various elements that have little or no relevance in an SMS message:<\/p>\n<ul>\n<li>Enriched text (HTML) ;<\/li>\n<li>Images;<\/li>\n<li>Attachments;<\/li>\n<li>Various formatting elements.<\/li>\n<\/ul>\n<p>These elements are not supported in SMS. This means that the rich content of an email may be lost or misinterpreted during conversion. In addition, there may be delays in the conversion and transmission of email content to SMS. This may result in unexpected delays. In addition, delivery reliability may vary by operators. It also depends on the network load.<\/p>\n<h3>Lack of security<\/h3>\n<p>Messages sent through these gateways may not be encrypted. This puts sensitive data at risk of being intercepted. What&#8217;s more, emails may pass through multiple servers before being converted to SMS. This increases the risk of compromise.<\/p>\n<h3>Restricted communication<\/h3>\n<p>Operators can apply spam filters to messages sent through their gateways. If a message is detected as spam, it maybe blocked or delayed. This can be detrimental to communication.<\/p>\n<h3>A paid service<\/h3>\n<p>Sending email is technically free. Sending an SMS through a gateway, on the other hand, can be expensive. This is especially true if the volume of messages is high. Some operators may charge for this service or limit the number of SMS messages that can be sent through their gateway.<\/p>\n<h3>Complicated management<\/h3>\n<p>Finally, replies to SMS messages may not go to the original email address. They may end up at a specific phone number. This complicates response management and limits two-way conversations.<\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kml657-90e77770acb38ecd44d7ecfb3f8677d8\">\n#top .hr.hr-invisible.av-kml657-90e77770acb38ecd44d7ecfb3f8677d8{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-kml657-90e77770acb38ecd44d7ecfb3f8677d8 hr-invisible  avia-builder-el-10  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-j8m9cb-0f4bc3d70dbebc09f4aadb15ca22259f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Conclusion<\/h2>\n<h3>Use Cocoapp for mass SMS delivery<\/h3>\n<p>At Cocoapp we offer an intuitive messaging platform. It allows you to send SMS messages to a large audience in an efficient and targeted way. We offer advanced features like contact filtering, message personalization and performance tracking. With our services, you can reach your target audience quickly and reliably. Whether for marketing campaigns, important alerts or mass communications.<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9uzy3-2dceacab453e565dc89b9c8517f08e6f\">\n#top .hr.hr-invisible.av-9uzy3-2dceacab453e565dc89b9c8517f08e6f{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-9uzy3-2dceacab453e565dc89b9c8517f08e6f hr-invisible  avia-builder-el-12  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-m1gr27pg-8536cadbcf4c180b115537e209afd80e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Here are some articles that might interest you:<\/h3>\n<ul>\n<li><span style=\"color: #333399;\"><a style=\"color: #333399;\" href=\"https:\/\/www.cocoapp.com\/en\/heres-how-our-cocoapp-system-can-optimize-your-municipalitys-communication\/\">Here\u2019s how our Cocoapp system can optimize your municipality\u2019s communication<\/a><\/span><\/li>\n<li><span style=\"color: #333399;\"><a style=\"color: #333399;\" href=\"https:\/\/www.cocoapp.com\/en\/charities-can-receive-donations-directly-via-sms-in-canada-and-the-usa\/\">Charities can receive donations directly via SMS<\/a><\/span><\/li>\n<li><span style=\"color: #333399;\"><a style=\"color: #333399;\" href=\"https:\/\/www.cocoapp.com\/en\/building-a-custom-sms-system-or-using-an-existing-system-for-your-business\/\">Building a custom SMS system or using an existing system for your business?<\/a><\/span><\/li>\n<li><span style=\"color: #333399;\"><a style=\"color: #333399;\" href=\"https:\/\/www.cocoapp.com\/en\/use-sms-for-appointment-reminders\/\">Use SMS for Appointment Reminders<\/a><\/span><\/li>\n<li><span style=\"color: #333399;\"><a style=\"color: #333399;\" href=\"https:\/\/www.cocoapp.com\/en\/how-can-you-use-the-cocoapp-system-to-optimize-your-communications-and-logistics-in-your-road-and-sea-transport\/\">How can you use the Cocoapp system to optimize your communications and logistics in your road and sea transport?<\/a><\/span><\/li>\n<li><span style=\"color: #333399;\"><a style=\"color: #333399;\" href=\"https:\/\/www.cocoapp.com\/en\/the-benefits-of-a-custom-sms-system-for-municipalities-and-government-agencies\/\">The benefits of a custom SMS system for municipalities and government agencies<\/a><\/span><\/li>\n<li><span style=\"color: #333399;\"><a style=\"color: #333399;\" href=\"https:\/\/www.cocoapp.com\/en\/what-is-a-shortcode-sms-number\/\">What is a shortcode SMS number?<\/a><\/span><\/li>\n<li><span style=\"color: #333399;\"><a style=\"color: #333399;\" href=\"https:\/\/www.cocoapp.com\/en\/how-to-use-sms-to-communicate-with-employees\/\">How to use SMS to communicate with employees?<\/a><\/span><\/li>\n<\/ul>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-gzw3ff-969ef0f628a6a5974d90513e62f671ea\">\n#top .hr.hr-invisible.av-gzw3ff-969ef0f628a6a5974d90513e62f671ea{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-gzw3ff-969ef0f628a6a5974d90513e62f671ea hr-invisible  avia-builder-el-14  el_after_av_textblock  el_before_av_social_share '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='av-social-sharing-box av-fljw8b-98dff2c9e58f5e23f718a69fdf69ba8f av-social-sharing-box-circle  avia-builder-el-15  el_after_av_hr  el_before_av_hr  av-social-sharing-box-color-bg av-social-sharing-box-same-width'><div class=\"av-share-box\"><h5 class='av-share-link-description av-no-toc '>Share this post<\/h5><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link av-social-link-facebook avia_social_iconfont' ><a target=\"_blank\" aria-label=\"Share on Facebook\" 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Simplify your SMS management with Cocoapp.<\/p>\n","protected":false},"author":1,"featured_media":2814,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-2823","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cocoapp-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Should you use phone companies&#039; email-to-SMS gateways? - Cocoapp<\/title>\n<meta name=\"description\" content=\"Send your SMS messages to a wide audience in a secure and targeted way. 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