{"id":3134,"date":"2025-06-18T13:24:29","date_gmt":"2025-06-18T17:24:29","guid":{"rendered":"https:\/\/www.cocoapp.com\/control-the-length-of-your-sms-messages-for-effective-communication\/"},"modified":"2025-06-18T13:28:31","modified_gmt":"2025-06-18T17:28:31","slug":"control-the-length-of-your-sms-messages-for-effective-communication","status":"publish","type":"post","link":"https:\/\/www.cocoapp.com\/en\/control-the-length-of-your-sms-messages-for-effective-communication\/","title":{"rendered":"Control the length of your SMS messages for effective communication"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mc0pksa6-da9d9b480cd7c792da41983644bd9a9c\">\n.avia-image-container.av-mc0pksa6-da9d9b480cd7c792da41983644bd9a9c img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-mc0pksa6-da9d9b480cd7c792da41983644bd9a9c .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mc0pksa6-da9d9b480cd7c792da41983644bd9a9c av-styling- avia-align-center  avia-builder-el-0  el_before_av_heading  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-3128 avia-img-lazy-loading-not-3128 avia_image ' src=\"https:\/\/www.cocoapp.com\/wp-content\/uploads\/2025\/06\/Longueur-des-SMS.png\" alt='Interface Cocoapp' title='Interface Cocoapp'  height=\"630\" width=\"1200\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.cocoapp.com\/wp-content\/uploads\/2025\/06\/Longueur-des-SMS.png 1200w, https:\/\/www.cocoapp.com\/wp-content\/uploads\/2025\/06\/Longueur-des-SMS-300x158.png 300w, https:\/\/www.cocoapp.com\/wp-content\/uploads\/2025\/06\/Longueur-des-SMS-1030x541.png 1030w, https:\/\/www.cocoapp.com\/wp-content\/uploads\/2025\/06\/Longueur-des-SMS-768x403.png 768w, https:\/\/www.cocoapp.com\/wp-content\/uploads\/2025\/06\/Longueur-des-SMS-705x370.png 705w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mc0plfid-aa079d1d51abab89996f0e1652b37f2b\">\n#top .av-special-heading.av-mc0plfid-aa079d1d51abab89996f0e1652b37f2b{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-mc0plfid-aa079d1d51abab89996f0e1652b37f2b .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-mc0plfid-aa079d1d51abab89996f0e1652b37f2b .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-mc0plfid-aa079d1d51abab89996f0e1652b37f2b av-special-heading-h2  avia-builder-el-1  el_after_av_image  el_before_av_hr '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Control the length of your messages for effective communication<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-rx5rli-5a7561b42a8bd9838d7ee96501b6d36e\">\n#top .hr.hr-invisible.av-rx5rli-5a7561b42a8bd9838d7ee96501b6d36e{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-rx5rli-5a7561b42a8bd9838d7ee96501b6d36e hr-invisible  avia-builder-el-2  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-piw9ra-de15587bd38da1d127706876494da618 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>SMS remains a powerful and direct communication tool. It allows you to reach your targets instantly. Despite everything, managing its length remains a real challenge. Understanding how characters affect your messages is essential. At Cocoapp, we make it easy for you. We help you optimize every message.<\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-nypt46-602fdc13c4a217b339491570de43c476\">\n#top .hr.hr-invisible.av-nypt46-602fdc13c4a217b339491570de43c476{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-nypt46-602fdc13c4a217b339491570de43c476 hr-invisible  avia-builder-el-4  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-28fat2-50b6e0f8bde08edd389fcddd7bb86a5b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>The standard length of the SMS: the myth of 160 characters<\/h2>\n<p>The standard SMS has a limit of 160 characters, including spaces and punctuation. This standard has been around since the 90s. At that time, mobile networks had little capacity. The imposed limit ensured fast delivery and high reliability. Even though the technology has evolved, this standard has remained. This ensures compatibility between all phones. In addition, the shipments remain efficient.<\/p>\n<p>But, be careful, this limit is not fixed. If your message exceeds 160 characters, it is &#8220;split&#8221; into several parts. These become concatenated messages. For example, a 180-character message will be sent in two segments. They will contain 153 and 27 characters respectively.<\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-iu09y-033e5d84e4df28e39ffe7710b819ebae\">\n#top .hr.hr-invisible.av-iu09y-033e5d84e4df28e39ffe7710b819ebae{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-iu09y-033e5d84e4df28e39ffe7710b819ebae hr-invisible  avia-builder-el-6  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-mc0pqp3j-d47924e827abb74f1f58a1611dafab30 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>The Impact of Emojis and Special Characters<\/h2>\n<p>Here, the magic of emojis can sometimes turn into a surprise. The 160-character limit applies to the standard SMS language, known as GSM-7. This language is compatible with Latin letters (A to Z), numbers and some classic symbols (such as &#8220;!&#8221;, &#8220;?&#8221;, &#8220;\u20ac&#8221;).<\/p>\n<p>However, if you use non-Latin characters or special symbols, the rule changes. Emojis are the perfect example. A simple &#8220;\ud83d\ude0a&#8221; or &#8220;\ud83d\ude80&#8221; switches your message to another encoding. This is Unicode (UCS-2). The character limit per message drops drastically. It goes from 160 to only 70 characters!<\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-46uvo6-895c18f691b88f01523b84259f6ce875\">\n#top .hr.hr-invisible.av-46uvo6-895c18f691b88f01523b84259f6ce875{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-46uvo6-895c18f691b88f01523b84259f6ce875 hr-invisible  avia-builder-el-8  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-mc0pra31-47e0f0e135884397dde1a988a62a4504 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Understanding the maximum length and cost of an SMS<\/h2>\n<p>As soon as a message exceeds the limit of 160 characters (or 70 with emojis), it is sent in blocks. Knowing that it is possible to transmit 10 of them at once. In practice, the recipient will usually receive a single long SMS. This goes up to 1600 characters (GSM-7) or 700 with emojis (Unicode).<\/p>\n<p>You will be charged for each block sent, which is considered a separate SMS. What you need to remember:<\/p>\n<ul>\n<li>A longer SMS will cost several blocks (up to a maximum of 10).<\/li>\n<li>Emojis or special characters reduce the capacity per segment (70 instead of 160). This increases the cost of a message even more.<\/li>\n<\/ul>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1yk5ba-0e767205fa7e902268dcd6a3e7a18cef\">\n#top .hr.hr-invisible.av-1yk5ba-0e767205fa7e902268dcd6a3e7a18cef{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-1yk5ba-0e767205fa7e902268dcd6a3e7a18cef hr-invisible  avia-builder-el-10  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-mc0psm4q-b65ea52ffd5ed46803e9e4dbe80217c5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Optimizing Your SMS: Strategies and Tips for Better Efficiency<\/h2>\n<p>Now that you understand the mechanics, how can you optimize your mailings? The goal is to stay within the limits. This ensures better deliverability and minimal cost:<\/p>\n<ol>\n<li>Be concise and direct: Avoid unnecessary words. Get straight to the point. For example, say &#8220;Your package has arrived.&#8221; Instead of &#8220;We would like to inform you that your package has arrived&#8221;. Every character counts.<\/li>\n<li>Be careful with copying and pasting: If you copy text from a Word document, hidden characters may be inserted. They can switch your message to Unicode. Use a simple text editor to avoid this.<\/li>\n<li>Use SMS templates: Create short and effective templates. This ensures consistency in your messages and respects boundaries.<\/li>\n<li>Shorten links: Adopt URL shorteners (such as bit.ly or features built into your platform). It also makes your messages more aesthetically pleasing.<\/li>\n<li>Think about transliteration: Some systems may replace special characters with equivalent GSM characters. This allows you to stay within the 160 character limit even with accents.<\/li>\n<li>Consider MMS or RCS: If your message is really long or you want to include photos, MMS is an option. RCS (Rich Communication Services) is the next generation of SMS. It allows for longer messages (up to 1000 characters) and enriched features. It offers a more modern customer experience.<\/li>\n<\/ol>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lbmvt2-cc90656e78cf725db5212fcde1562fea\">\n#top .hr.hr-invisible.av-lbmvt2-cc90656e78cf725db5212fcde1562fea{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-lbmvt2-cc90656e78cf725db5212fcde1562fea hr-invisible  avia-builder-el-12  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-ig8yly-5e8aa6facf6fac1aa68eb0ca8cd934e2 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Conclusion: You can control the length of your text messages<\/h2>\n<p>The management of SMS lengths is certainly of a technical nature. But it&#8217;s even more than that. It&#8217;s a question of communication strategy. With Cocoapp, you have the tools to automatically track the length of your messages. Yes! You can take control of your SMS.<\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-gzagcm-4e03a1f0286427f4d4e6a51718171555\">\n#top .hr.hr-invisible.av-gzagcm-4e03a1f0286427f4d4e6a51718171555{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-gzagcm-4e03a1f0286427f4d4e6a51718171555 hr-invisible  avia-builder-el-14  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-mc24yhyw-5c9e5681b798ab5fd58123fa01452fdc '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Here are some articles that might interest you:<\/h3>\n<ul>\n<li data-pm-slice=\"1 1 []\"><span style=\"color: #333399;\"><a class=\"ProsemirrorEditor-link\" style=\"color: #333399;\" href=\"https:\/\/www.cocoapp.com\/en\/sms-campaign-to-optimize-the-hiring-process\/\">SMS Campaign to Optimize the Hiring Process<\/a><\/span><\/li>\n<li><span style=\"color: #333399;\"><a class=\"ProsemirrorEditor-link\" style=\"color: #333399;\" href=\"https:\/\/www.cocoapp.com\/en\/how-to-effectively-solicit-donations-via-sms\/\">How to Effectively Solicit Donations via SMS<\/a><\/span><\/li>\n<li><span style=\"color: #333399;\"><a class=\"ProsemirrorEditor-link\" style=\"color: #333399;\" href=\"https:\/\/www.cocoapp.com\/en\/we-can-tailor-your-sms-system-to-your-needs\/\">We can tailor your SMS system to your needs<\/a><\/span><\/li>\n<li><span style=\"color: #333399;\"><a style=\"color: #333399;\" href=\"https:\/\/www.cocoapp.com\/en\/using-an-efficient-system-for-managing-your-sms-communications\/\">Using an Efficient System for Managing Your SMS Communications.<\/a><\/span><\/li>\n<li><span style=\"color: #333399;\"><a style=\"color: #333399;\" href=\"https:\/\/www.cocoapp.com\/en\/the-effective-use-of-sms-systems-in-healthcare\/\">The Effective Use of SMS Systems in Healthcare<\/a><\/span><\/li>\n<li><span style=\"color: #333399;\"><a style=\"color: #333399;\" href=\"https:\/\/www.cocoapp.com\/en\/optimize-your-sms-campaigns-with-ai\/\">Optimize Your SMS Campaigns with AI<\/a><\/span><\/li>\n<li><span style=\"color: #333399;\"><a style=\"color: #333399;\" href=\"https:\/\/www.cocoapp.com\/en\/what-is-the-best-time-of-day-or-week-to-text\/\">What is the best time of day or week to text?<\/a><\/span><\/li>\n<li><span style=\"color: #333399;\"><a style=\"color: #333399;\" href=\"https:\/\/www.cocoapp.com\/en\/sms-an-efficient-powerful-and-versatile-tool\/\">SMS, an efficient, powerful and versatile tool<\/a><\/span><\/li>\n<li><span style=\"color: #333399;\"><a style=\"color: #333399;\" href=\"https:\/\/www.cocoapp.com\/en\/should-you-use-phone-companies-email-to-sms-gateways\/\">Should you use phone companies\u2019 email-to-SMS gateways?<\/a><\/span><\/li>\n<li><span style=\"color: #333399;\"><a style=\"color: #333399;\" href=\"https:\/\/www.cocoapp.com\/en\/heres-how-our-cocoapp-system-can-optimize-your-municipalitys-communication\/\">Here\u2019s how our Cocoapp system can optimize your municipality\u2019s communication<\/a><\/span><\/li>\n<\/ul>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2ngpjq-ba40ff976c75230d9db304c0f60d7af0\">\n#top .hr.hr-invisible.av-2ngpjq-ba40ff976c75230d9db304c0f60d7af0{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-2ngpjq-ba40ff976c75230d9db304c0f60d7af0 hr-invisible  avia-builder-el-16  el_after_av_textblock  el_before_av_social_share '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='av-social-sharing-box av-g075ye-d32b35222fa79f1879a3b79ee58f4f03 av-social-sharing-box-circle  avia-builder-el-17  el_after_av_hr  el_before_av_hr  av-social-sharing-box-color-bg 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class=\"hidden\"><input type=\"text\" name=\"avia_7_1\" class=\"hidden \" id=\"avia_7_1\" value=\"\" \/><\/p><p class='   form_element form_fullwidth' id='element_avia_8_1'><span class='value_verifier_label'>1 + 6 = ?<\/span><input name=\"avia_8_1_verifier\" type=\"hidden\" id=\"avia_8_1_verifier\" value=\"886325877\"\/><label for=\"avia_8_1\">Please prove that you are human by solving the equation <abbr class=\"required\" title=\"required\">*<\/abbr><\/label><input name=\"avia_8_1\" class=\"text_input captcha\" type=\"text\" id=\"avia_8_1\" value=\"\"\/><\/p><p class=\"form_element \"><input type=\"hidden\" value=\"1\" name=\"avia_generated_form1\" \/><input type=\"submit\" value=\"Send\" class=\"button\"  data-sending-label=\"Sending\"\/><\/p><\/fieldset><\/form><div id=\"ajaxresponse_1\" class=\"ajaxresponse ajaxresponse_1 hidden\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>With Cocoapp, you have the tools to automatically track the length of your messages. Yes! You can take control of your SMS.<\/p>\n","protected":false},"author":1,"featured_media":3128,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,22],"tags":[],"class_list":["post-3134","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cocoapp-news","category-educational"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Control the length of your SMS<\/title>\n<meta name=\"description\" content=\"With Cocoapp, you have the tools to automatically track the length of your messages. Yes! 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