The importance of shortening hyperlinks to optimize your SMS messages
In a world where SMS remains a strategic communication channel, every character counts. Not only can a long link consume vital space in your message, it can also reduce its clarity and impact. For businesses looking to streamline communication, shortening hyperlinks has become essential. It is a quick optimization that improves readability and helps you control your spending more effectively.
Here are four key reasons to systematically integrate short links into your messaging strategy, especially when using a centralized platform:
Save characters to control costs
SMS messages are limited by nature to 160 characters. A long link can push your message from one SMS to two, effectively doubling the sending cost. A short link ensures you stay under this limit, freeing up space for a complete and impactful message. Optimizing the character count directly reduces your operational costs while maintaining consistent communication and preventing fragmentation. A management platform like Cocoapp provides the tools to master this constraint with precision.
Improve readability to build trust
A long, complex hyperlink can appear suspicious or simply daunting to a recipient. In contrast, a short link appears clean and professional, inspiring trust. Readers know they can click without concern. This reassuring effect is crucial for conversion rates, as links with a polished appearance receive more clicks. Managed from a single interface, this visual simplicity strengthens your brand’s credibility and enhances the user experience.
Tracking and analytics: Turn a click into an opportunity!
URL shortening services offer much more than just compression. They provide valuable tracking information, such as the number of clicks, geographic location and the type of device used.
However, when this tracking is integrated into a communication platform such as Cocoapp, its effectiveness is significantly enhanced. It’s not just about seeing who clicked; you can also correlate this action with the customer’s history. This enables you to convert leads, identify loyal customers, detect sales opportunities and anticipate potential crises. The short link evolves from a basic measurement tool into a powerful customer intelligence tool.
Security and compatibility: Navigating Operators Filters
This is the most sensitive issue and the one that has evolved most recently. An increasing number of SMS carriers have started flagging messages containing links from popular shortening services as spam. The reason is simple: malicious actors often use these services to hide their intentions.
This creates a paradox: you need to shorten links for the aforementioned reasons, yet using the most popular services can negatively impact the delivery of your messages.
Therefore, the best practice is to use a less common, yet reliable, URL shortening service. By choosing a compliant service like shorturl.at, you can prevent your links from being quarantined. A robust platform like Cocoapp helps you manage your campaigns by taking these new realities into account and ensuring your messages reach their target audience.
Practical tip
If possible, avoid the most common URL shortening services for your professional SMS campaigns (e.g. bit.ly, goo.gl, ow.ly and tinyurl.com), as these are more likely to be filtered by carriers.
Conclusion:
Shortening your hyperlinks is not just a cosmetic touch — it’s a strategic tool. When integrated into a unified communications platform like Cocoapp, it becomes a powerful tool for managing costs, improving performance and ensuring the reliability of your SMS messages. In just a few clicks, you can transform a cumbersome link into an effective marketing tool and centralize and simplify all your communications.
Here are some articles that might interest you:
- SMS: The Most Effective Way to Notify Clients of a Visit
- QR Codes and SMS: A Winning Combination for Your Marketing Campaigns
- How to use SMS in the context of sport?
- Control the length of your messages for effective communication
- How to Effectively Solicit Donations via SMS
- SMS Campaign to Optimize the Hiring Process
- We can tailor your SMS system to your needs
- Using an Efficient System for Managing Your SMS Communications
- The Effective Use of SMS Systems in Healthcare
- Optimize Your SMS Campaigns with AI
