Use a different communication tone than email for an SMS campaign
In the dynamic landscape of modern marketing, the art of effective communication is constantly evolving. Certainly, good old emails continue to play a vital role. However, it is imperative to explore new alternatives to engage customers. This is essential to create a meaningful impact. Each solution brings its share of possibilities and innovations.
For its part, the SMS campaign stands out as a powerful and direct method. It makes it possible to reach consumers with targeted messages. However, you need to use a different communication tone than email to implement an SMS campaign. Let’s take a closer look.
What is an SMS campaign?
This marketing strategy involves the targeted sending of short text messages. These contain a maximum of 160 characters. Each “text” will address a specific group of recipients.
SMS campaigns are used by businesses and organizations for a variety of reasons:
- Communicate with customers;
- Promote offers;
- Disseminate important information;
- Gather feedback;
- Follow-up with prospects or former customers…
What tone should you use for an SMS campaign?
With an SMS campaign, you can send important notifications, product updates, exclusive promotions. It’s even possible to provide real-time customer support. As for the tone to use, it will be overall less stuffy and shorter compared to an email. Here are some tones you can adopt depending on the target audience:
- Friendly or personalized, to get closer to the recipient;
- Formal and courteous, for institutional messages;
- Humorous or mysterious, to attract attention;
- Informative, to communicate important data;
- Urgent, to incite immediate action;
- Rewarding, to reward;
- Educational, to explain or advise;
- Committing, to encourage participation;
- Attractive, to advertise.
In any case, conciseness is always in order. Always get straight to the point as you only have a few characters to communicate. And make sure you respect the rules of confidentiality and consent when sending SMS.
What are the different ways to optimize an SMS campaign?
1. SMS Marketing Platforms
Using platforms that specialize in SMS marketing is an effective and convenient way to reach your customers. You can send bulk messages to a large list of contacts with just a few clicks.
They also offer interesting features:
- Contact management to segment your audience according to various criteria (geographical location, purchasing preferences, age group…);
- Creation of mailing lists to send messages to targeted groups;
- Personalization of messages by including the recipient’s name, making the SMS more personal and engaging;
- Provides detailed reports on open and click rates, allowing you to evaluate the effectiveness of your campaign and make adjustments if necessary.
2. Social Media
Use your social media accounts to announce sign-up for your SMS campaigns. This association can create a viral effect, as users will potentially share your offers with friends and family.
3. Online Advertisements
You can embed calls to action to get users to sign up for your SMS campaigns in your online ads. Let’s take the example of serving ads on platforms such as Facebook or Google Ads. Add a clear incentive to text a specific number to receive exclusive information or special offers. Make sure the registration process is simple and transparent.
