What is a shortcode SMS number?
Nowadays, instant communication and SMS are essentials for businesses. This is a way to connect with their audience quickly and efficiently. Among the modern methods available are SMS shortcode. They offer a powerful and targeted text messaging solution. They allow companies to promote their products, interact with their customers and strengthen their brand presence. But do you know what exactly SMS shortcode is? Take a look here…
What is a shortcode SMS number?
A shortcode SMS number is a short number consisting of 5 to 6 digits. It is used for sending and receiving text messages. Institutions or businesses use it to communicate with their customers, members or the public. It is a convenient solution for sending text messages for a variety of purposes. Marketing, surveying, fundraising, etc.
It is possible to configure this type of number for specific uses, for charity for example. Users send a text message to donate to a given cause. Generally speaking, shortcode numbers are easy to remember. This facilitates their use in marketing campaigns or interactions with the public.
The different types of shortcodes
There are different types of shortcodes. These can be shared or dedicated.
Shared shortcode
A shared shortcode is a short number used by several different companies or organizations. In other words, multiple entities use the same shortcode for their campaigns. Each is identified by a unique keyword assigned to them. When a user sends a message containing this keyword, the system will redirect them to the corresponding company or organization.
The main advantage of this option? It is much cheaper. Indeed, the costs are shared between several users. However, the company or organization does not have exclusive control over the number. As a result, there may be limitations or restrictions on the use of the shortcode.
The dedicated shortcode
This second type, on the other hand, is a short number used exclusively by a single company or organization. The entity has full control over the shortcode. The latter is therefore exclusive. Thus, the company can use it for its own messaging campaigns without sharing the number.
The dedicated shortcode offers greater customization and full control over the use of the number. It is possible to choose the keyword you want to associate with it. You can also create custom marketing campaigns based on your needs.
